In December 2010, Adriaan Rossouw will depart on an epic journey travelling from Cape Town to Berlin in a Beach Buggy. A Beach buggy is a recreational vehicle with large wheels, and wide tires, designed for use on sand dunes or beaches.

The aim of the journey is to strenghten brand awareness of the City of Cape Town and establish Cape Town as a destination of choice for the international market.

The solo journey will take him through South Africa, Namibia, Zambia, Tanzania, Kenya, Ethiopia, Sudan, before arriving in Cairo.

Once he has reached Cairo, Adriaan will continue his journey to Berlin, Germany travelling via Libya, Tunisia, Italy and Austria hoping to arrive in time for the ITB in Berlin.
The ITB is the biggest tourism exposition in Europe and the aim is to showcase Cape Town as a destination of choice for visitors to the ITB.